Comparison is the Thief of Joy.
The Greater Kansas City Mental Health Coalition needed help addressing a growing epidemic of teenage suicide. The BR internship team understood that what they needed wasn’t another suicide hotline but an empowering, positive message. The goal was simple: remind students that being themselves is okay. These self-affirming messages were delivered in unexpected places throughout the school; hallways, locker rooms, restrooms, and even on sidewalks with rain-activated artwork.
Executive Creative Director, Bernstein-Rein