Local sports sponsorships are a must-have for McDonald's marketing efforts across the midwest. Broadcast, outdoor, social media and local activations for the Husker's, Kansas City Chiefs and Royals have proven highly effective for not only promoting products but generating excitement among a loyal and dedicated fan base. As proof, a Royals losing streak and a quickly crafted social media response took the KC McDonald's twitter following from several hundred to over 10,000 overnight.
Executive Creative Director, Bernstein-Rein