In collaboration with Sesame Street in Communities and the KC Chamber of Commerce we developed a campaign to bring attention to a growing problem. 1 in 3 children starting kindergarten aren’t prepared — setting themselves, and the city, up for a lifetime of hardship. The idea: transform everyday locations around Kansas City into simple learning moments. The project began in February, debuted in March and by July the program had earned in-kind donations of over $450,000.
Executive Creative Director, Bernstein-Rein