A Healthy Way of Life is a Perspective.
Life Time Fitness needed help promoting its newest facility in stunning Palm Beach Gardens. The audience here is older, more affluent, and desires a sophistication level that goes way beyond the typical gym experience. For this reason, we developed a very tactile, and elevated print piece with aspirational imagery and a voice that speaks to more than just health and wellness, but the beauty of life itself.
Creative Director/Designer, Tasty